Media Advisory

Komen Atlanta Asks, “Do You Tutu?”

Atlanta Ballet joins the “Do You Tutu?” campaign to promote Susan G. Komen Greater Atlanta’s Race for the Cure on Saturday, May 10th

WHO/WHAT:  Susan G. Komen Greater Atlanta is launching a fun campaign called “Do You Tutu?” to raise awareness about the importance of breast health and create buzz for its Race for the Cure on May 10 at Lenox Square.  Beginning on #TutuTuesday (Tuesday, April 8), Atlanta news personalities, celebrities, landmarks and businesses will wear pink tutus and share photos on social media, using the hashtag #DoYouTutu?.

Several Atlanta businesses and notables have already joined the campaign, including Lenox Square, Atlanta Ballet, Atlanta Hawks, Atlanta Dream, Fernbank Museum of Natural History, Chattahoochee Nature Center, Atlantic Station, SCAD Atlanta Athletics, Emory University Athletics, Hartsfield-Jackson Atlanta International Airport and many more.

WHEN:   “DoYouTutu?” will kickoff with #TutuTuesday on April 8 and continue through May 10, culminating at this year’s Race for the Cure at Lenox Square.

HOW:  Anyone can get involved in the Do You Tutu? Campaign. It’s as simple as putting on a pink tutu and sharing your photo on Facebook or Twitter on #TutuTuesday (April 8th), along with a message about why you “tutu” and a link to Komen Atlanta’s Race for the Cure Webpage. For example: “I tutu with @KomenAtlanta because I believe all women should survive breast cancer #DoYouTutu? #TutuTuesday http://bit.ly/1cpJMnH”

For those that don’t have a pink tutu on hand, a virtual tutu will be available for download at www.komenatlanta.org.

Also, join Komen Atlanta for this year’s Race for the Cure, which promises to be bigger and better than ever. This year, an expected 14,000 Atlantans will participate in this annual 5k run/walk, raising approximately $1.4 million to enable thousands of Atlanta women to detect and survive breast cancer. Funds also will support research to help cure breast cancer.  Learn more at www.komenatlanta.org.

About Susan G. Komen Greater Atlanta Affiliate: Komen Atlanta is the local resource for breast cancer screening, diagnostic and support services. Through events, including the Race for the Cure, and contributions, the affiliate raises funds to enable women to detect and survive breast cancer. Seventy-five percent of all funds stay in Atlanta to provide breast health services for women who could not otherwise afford them. Twenty-five percent supports national research efforts to finding a cure.

About Atlanta Ballet: Founded in 1929, Atlanta Ballet is one of the premier dance companies in the country and the official state Ballet of Georgia. Atlanta Ballet's eclectic repertoire spans ballet history, highlighted by beloved classics and inventive originals. After 85 years, Atlanta Ballet continues its commitment to share and educate audiences on the empowering joy of dance. In 1996, Atlanta Ballet opened the Centre for Dance Education and is dedicated to nurturing young dancers while providing an outlet for adults to express their creativity. The Centre serves over 150,000 people in metro Atlanta each year. Atlanta Ballet's roots remain firmly grounded in the Atlanta community and continue to play a vital role in the city's cultural growth and revitalization. For more information, visit www.atlantaballet.com, follow us on Twitter @atlantaballet, and like us on Facebook at www.facebook.com/atlantaballet.

 

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